BEIJING, March 19, 2018 /PRNewswire/ — Recently, leading family service platform Babytree from China sponsored a grand Chinese New Year Fair in Palo Alto. Thousands of families participated the fair, which was Babytree’s first-ever overseas event. The local Chinese community celebrated a home-style new year with Chinese custom activities like guessing lantern riddles and sending out red envelops, allowing their American neighbors to experience Chinese culture firsthand. At the meantime, acting as a cross-cultural bridge between families in the US and China, Babytree also launched a family-to-family exchange program, in which Chinese and American families exchange gifts and share parenting experiences. The series of events demonstrate that Babytree has been stepping into overseas markets and taken North America as its first strategic stop.
Babytree’s envoy of Chinese culture sending out blessings to children on the fair
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Babytree Celebrated Chinese New Year with Families in Silicon Valley
On the afternoon of March 4th, a Chinese New Year Fair sponsored by Babytree was held in Palo Alto, California. Community volunteers organized activities like Chinese cuisine tasting and traditional culture experience, while members of local societies, primary and middle school students, and volunteers from Stanford University staged brilliant performances. Dressed in traditional costumes from the Han Dynasty (206BC-220AD), Babytree’s culture envoys were the center of attention. The custom activities they held, like guessing lantern riddles and sending out red envelops, appealed to parents and children of all ages. Babytree’s family-oriented photo-sharing application WeTime live-streamed the fair, allowing users in China to interact with the local participants in real time.
This fair was Babytree’s first overseas event. The location choice of Silicon Valley marked that Babytree took North America as its first stop going abroad. In his new year speech to the people in Palo Alto, Babytree’s founder and CEO Allen Wong said, “In China, Babytree helps hundreds of millions of young parents, puzzled by child rearing and early education; now, Babytree is reaching beyond China, step by step, in to the young families in the US and other countries, guarding and accompanying every child’s growth!” While other brands were expanding overseas via advertising campaigns, Babytree chose to hold a fair in local community. This kind of face-to-face cultural exchange with interactive communication would no doubt deepen the impression of Babytree’s brand and service.
Babytree Launched a Gift Exchange Program Between Families in the US and China
After the fair, Babytree’s envoy went on a delivery mission, sending gifts prepared by Babytree Pregnancy app users in China to their compatriots living the Silicon Valley. To further cultural exchanges between families in both countries, Babytree launched a family-to-family friendship campaign. Thousands of Pregnancy app users signed in for the campaign. Representatives were chosen to go to the US and exchange gifts and blessings together with Babytree. During the present exchange, Babytree witnessed their happiness.
Families from both sides put lots of thoughts into the gifts. The Chinese poem songbooks, cultural painting books, traditional stationery, and anniversary picking ritual set prepared by families in China were warmly welcomed by American families. Babytree sent its own C2M baby diaper to pregnant mothers with best wishes. Many Chinese mothers living in the US expressed that while living in the US, they still want to expose their children to Chinese culture. The gifts Babytree brought were exactly what they needed. They also hoped to keep in touch with mothers in China to share parenting experience and learn from each other.
Babytree Appointed the first Mother Ambassador to the US
Babytree’s campaign manager said that through the Chinese New Year Fair and family-to-family gift exchange activity, Babytree would like to be introduced to American families like a friend; on the other hand, Babytree wished to explore what local families, especially mother groups, need via deep involvement with the American families. During the discussion with local families, Babytree found that there were still unsatisfied needs even in developed areas with rich education and medical resources. For example, 85% of mothers in Palo Alto were full-time mothers. They would like to get shopping recommendations and group-buy information form other moms. And they could use a mom-exclusive networking platform.
It’s worth mentioning that to gain further and deeper insight of overseas mothers for future customized products and service, Babytree appointed the first Mother Ambassador to the US Mrs. Qiu Lili. Mrs Qiu was a mother of two who migrated to the US in 1995. For years, she dedicated her time to the public course, serving with a key post in several female and parent societies. She’s an active volunteer in local community and school district, and also a member of Stanford Rotary Club. Babytree Mother Ambassador would act as a local demand researcher, user experience liaison, and brand spokesperson, helping Babytree to promote its brand and products. In the near future, Babytree would appoint more Mother Ambassadors in each country, connecting families around the world, enabling families to get practical child rearing methods and service.
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